Michelle Daniells
CEO and Co-Founder
Michelle is a mother of two whose children have experienced both state and independent education. Her career spans business planning, marketing, consultancy and business development, working across organisations ranging from major engineering and manufacturing companies to small businesses and charities.
An entrepreneur, Michelle has founded and developed businesses in food manufacturing, hospitality and enterprise support, including designing and delivering business start-up training and mentoring programmes. She has also worked with young people through enterprise talks and advice clinics in local secondary schools.
Michelle went on to found the Association for Families of Independent Schooling (AFIS), where her work with families strengthened her conviction that parents and carers need better support, stronger representation and a more systematic role in the decisions that affect their children.
She co-founded the National Parents Alliance to help build that permanent, independent national infrastructure — connecting parents and carers, bringing together their knowledge and experience, and turning it into stronger representation and greater collective influence.